Community radiothon to benefit Niswonger Children’s Hospital


Scott Niswonger local entrepreneur
and chief benefactor of Niswonger Children's
Hospital; Steven Godbold, CEO of
Niswonger Children's Hospital

JOHNSON CITY, Tenn.—Local corporate sponsors are starting their fundraising efforts now to support a radiothon hosted by the Mountain States Foundation and Holston Valley Broadcasting Corp. to benefit Niswonger Children’s Hospital. Beginning Nov. 7, the public can participate in promotions offered by local businesses that will donate a portion of profits to the hospital radiothon to be broadcast live from the Niswonger Children’s Hospital lobby in March 2013.

The following corporate sponsors invite the community to join in their commitment to raise funds for the hospital, which serves the 29-county area of East Tennessee, Southwest Virginia, Western North Carolina and Southeast Kentucky:

  • Chick-Fil-A, Nov. 7 – Dec. 31, 2012: Chick-Fil-A will donate a percentage of every catering tray sold at seven regional stores.
  • Walgreens, January 2013: Walgreens will offer customers the opportunity to donate $1 with every purchase.
  • Food City, January 2013, and during the radiothon days: Food City Kids’ Club will donate a percentage of select Food Club items.
  • Roadrunner Markets, February 2013: A percentage of profit from every cup of coffee sold in in 82 regional stores will be designated for Niswonger Children’s Hospital.
  • Ruby Tuesday, March 2013: Seven locations will donate 20% of sales in partnership with Ruby Tuesday’s GiveBack program.
  • Holston Valley Broadcasting Corp.: All stations (98.5 WTFM, WKPT radio, 95.9 The HOG, FM 94!, and Classic Hits 102.7) will broadcast the live radiothon in March.

In addition to corporate donors, civic groups, schools, scout troops, businesses, neighborhoods and individuals are urged to form teams and sign up on the website now and start fundraising projects for the March event. Sponsors and teams will be invited to the Niswonger Children’s Hospital lobby during the broadcast to bring their donations and be recognized on air. Taylor Morgan, popular on-air talent, and Scott Niswonger will emcee the event all three days.

“Our radio stations are always looking for ways to give back to our community, so we’re enthused about raising money and bringing awareness to our region’s only children’s hospital,” said David Widener, executive vice president and general manager of Holston Valley Broadcasting Corporation’s radio stations. “We know our listeners will open their hearts and wallets during our radiothon, especially when their donation will benefit the healing process of the sick children at Niswonger Children’s Hospital.”

Scott Niswonger said he is encouraged by the number of local corporations that have committed to sponsor the radiothon in its first year.

“It just shows you how the businesses of this region step up to the plate to support what the community needs, and to help the kids served by Niswonger Children’s Hospital,” said Niswonger. “I’m so happy to be working with these organizations for this exciting fundraiser, which I hope will be an annual event.”

To register as a fundraising team (or an individual) or for more information, visit the 2013 Niswonger Children’s Hospital Radiothon website at Corporate donors should contact Cookie McKinney, manager of children’s initiatives, at 423-431-1224, or Don Raines, chair of the radiothon committee, at 423-791-9191.

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