MSHA garners statewide, international honors for marketing and PR


JOHNSON CITY, Tenn. – The Mountain States Health Alliance (MSHA) Communications and Marketing Department recently received both international and statewide recognition for its work during the last year.

MSHA was awarded 2013 MarCom Awards for 10 projects – five of them earning Platinum honors and five receiving Gold awards. The MarCom Awards are an international competition for marketing and communication materials and programs.

MSHA earned 16 awards in the Tennessee Society for Healthcare Marketing and Public Relations' annual Prism awards competition – 11 Prism Awards and five Citations of Excellence.

“Not only is it exciting to be ranked among some of the top organizations internationally, but it’s also gratifying to get this recognition for our work in several areas – design, writing and video,” said Shane O’Hare, MSHA’s corporate director for Marketing and Communications. “Mountain States offers great services to the community and we’re always striving to get our message out in an effective manner.”

Here are MSHA’s international MarCom winners:

MarCom Platinum Awards

  • HEAL Appalachia – HEAL Appalachia Community Resource Guide – Brochure/Nonprofit
  • HEAL Appalachia – 5-2-1-0 – Television/PSA
  • JCMC Clean Hands Save Lives – Ads/Mall/Airport Station
  • MSHA Community Benefit Report – Annual Report/Corporate Social Responsibility
  • Mountain Star Internal e-Newsletter – E-Communication/E-Newsletter

MarCom Gold Awards

  • The Wellness Center 3 on 3 Basketball Poster – Ads/Poster
  • JCMC Clean Hands Billboard – Ads/Billboard
  • Niswonger Children’s Hospital Annual Report – Design (Print)/Annual Report
  • FWCH’s Choose Campaign – Marketing/Promo Campaign/Integrated Marketing
  • JMH’s Getting You Back to What You Love Campaign – Marketing/Promo Campaign/Self Promotion

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. MarCom winners were selected from over 200 categories. About 19 percent of the entries won the Platinum Award, the organization’s top honor.

Gold and Platinum winners came from as far away as Australia and the Far East. Regionally, Appalachian State, UT-Battelle/Oak Ridge National Laboratory and the United Way of Asheville/Buncombe County were also MarCom recipients.

For more information about the MarCom Awards, visit

On a statewide basis, MSHA received 11 Prism awards and five Citation of Excellence awards, more than any other health care system in the state. MSHA’s awards were:

  • Marketing Program – HealthPlus Awareness Campaign
  • Internal Public Relations Program – Hand Washing Window Murals
  • External Public Relations Program – BlueCross BlueShield Ad Campaign
  • Direct Mail – Mammography Direct Mail
  • Annual Report – Cardio Annual Report
  • Brochure – HEAL Appalachia Booklet
  • One-Time Publication – Fire & Ice Spirit Gala Invitation
  • Audiovisuals – 5-2-1-0 Public Service Announcement
  • Design/Graphics – OWL Logo
  • Potpourri – Niswonger Children’s Hospital/Cincinnati Children’s Hospital Digital Ads

O’Hare also received the President’s Award for his support of the Prism Awards.

Mountain States received Citations of Excellence for five more projects: Ortho Direct Mail, ER Direct Mail, Dragon Boat Creating a Team Brochure, HealthPlus website, and the Be Yourself Poster.

Hospitals and health care systems across Tennessee entered this year's competition, which recognizes outstanding achievements in health care marketing and public relations throughout the state.

The Tennessee Society for Healthcare Marketing and Public Relations is the largest organization of health care communicators in the state. Its mission is to enhance the value of healthcare marketing and communications and serve its members through education, skills development and information sharing.

For more information, visit

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