MSHA HeartCoach design wins national award


 JOHNSON CITY, Tenn. - Mountain States Health Alliance's HeartCoach design recently won a Gold Award from the CardioVascular Advertising (CVA) Awards Program.

The design for the HeartCoach, an RV that takes cardiovascular screenings into the community, was created in-house by the MSHA Communications & Marketing Department.

The CVA Awards Program, hosted by Marketing Healthcare Today and Creative Images, Inc., is a competition recognizing the nation's most talented health care marketing professionals for excellence in advertising for the specific service lines of cardio and/or vascular services.

MSHA received CVA awards for all three of its entries. In addition to the HeartCoach design, Gold status was also awarded to MSHA for its Cardiovascular Services Pocket Folder and Cardiovascular Services Patient Handbook.

About Mountain States Health Alliance

Mountain States Health Alliance, a not-for-profit health care organization based in Johnson City, Tenn., operates a family of hospitals serving a 29-county, four-state region (Northeast Tennessee, Southwest Virginia, Southeastern Kentucky and Western North Carolina). MSHA offers a large tertiary hospital, several community hospitals, two critical access hospitals, rehabilitation, a children's hospital, a behavioral health hospital, home care and hospice services as well as a comprehensive medical management corporation. Its 13,500 team members, associated physicians and volunteers are committed to its mission of bringing loving care to health care. For more information, visit
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