MSHA receives three ADDY awards for marketing projects


JOHNSON CITY - The Communications and Marketing department of Mountain States Health Alliance received three 2011 ADDY awards on Saturday from the American Advertising Federation of Northeast Tennessee. The team took home gold and silver awards in the Local TV spot category and a silver award in Vehicle Graphic Advertising. 

The gold award went to a commercial titled, “Thank You Nurses,” which featured local physicians saying “thank you” to nurses for the indispensable work they do. This ad will now be entered in the AAF regional competition. 

“MSHA has done a number of “thank-you” messages in the past, but this was the first commercial of its kind in the country that features physicians thanking nurses,” said Ed Herbert, MSHA vice president of communications and marketing. “Nurses both inside and outside MSHA were so moved by the message that many of them called and emailed to say how much they appreciated the recognition.” The silver award for Local TV Spot went to a commercial titled, “Mountain States Medical Group” – the message used to announce the organization’s name change from Blue Ridge Physician Group. The message featured a large dinner table where each guest had his or her own medical issue, ending with a young married couple who, unbeknownst to the husband were expecting a child. MSHA team members involved in this project include Will Griffith, Kyle Stephes, Beth Owen, Summer Stanley, Catherine Heath and Erika Winstead. 

The silver award for Vehicle Graphic Advertising went to “The HeartCoach” – an eye-catching wrap for the 40-foot motor home that takes heart screenings to rural areas. Senior graphic designer Scott Christian was responsible for the winning design.
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